How it works
On every event in your Shopify store we create or update the contact in SendApp (name, phone, email) and tag it. We don't send messages on your behalf: you contact the leads whenever you want with a campaign or via API.
Step-by-step setup
- Copy your Webhook URL from the box above (select the account first).
- Log in to Shopify and go to Settings > Notifications > Webhooks.
- Paste the URL and set the format to JSON (a recent webhook API version, e.g. 2024-10 or higher).
- Choose the events that contain customer data and set the format to JSON:
- Order creation
orders/create - Order update
orders/updated - Checkout creation
checkouts/create - Checkout update
checkouts/update - Customer creation
customers/create
- Order creation
- Save.
Avoid events that don't contain a customer (e.g. "product created", "inventory updated"): they don't create anything.
General rule: choose events that include customer data (name, phone or email): without a phone or email the contact is not created.
What happens next
The contacts coming from Shopify are created and tagged (shopify) in SendApp. Reach them with a campaign filtering by that tag, or through the API.
Verify
Create a test order on Shopify and check that the contact appears in SendApp. If the phone or email is missing, the contact is not created.